There is a difference between public relations, known today as earned media, and advertising, also known as paid media. Both disciplines are important in the overall marketing campaign of a brand, whether it is a product, business, company, service, person, idea, or place. Social media has also become an important way to advertise and publicize anything. Key Concept Snapshot: Advertising is paid media, meaning the marketer crafts and pays for the message that they want to present to the audience. The marketer controls the published or presented message. Key Concept Snapshot: Public relations is earned media, meaning the information being marketed through persuasive messaging is earned and the public develops its own opinions about the product, service, idea, and business and beyond. The marketer does not control the published or presented message. There are several advantages to using both disciplines in crafting and marketing a message to sell products and services. To prepare for this assignment, do the following: To help you understand the difference between advertising and public relations, watch the following videos: What is Public Relations Earned and Paid Media How to Start Social Media Marketing Reflect on these differences in your assignment. Create your assignment. Scenario Suppose you want to start an online business part-time. Include the following 3 main ideas in your 3–5-page assignment: What’s the difference between public relations and advertising? First, write about the differences between advertising (paid media) and public relations (earned media). Provide examples. How would you advertise and publicize the business? Write about how you might approach advertising and public relations for a product of your choice. Explain your interpretation of the differences. Market, message, and media: Now that you have considered, reviewed, and analyzed public relations and advertising, think about your market, message and media. Explain your different ideas about messages to advertise and publicize a product or business. References Media Maven. (2019, May 23). What is public relations (and why is it important) [Video]. YouTube. https://www.youtube.com/watch?v=cNUyZAKtnFs Meylan, C. [Chris Meylan]. (2018, January 24). Owned – Paid – Earned (OPE) media [Video]. YouTube. https://www.youtube.com/watch?v=0RiPrhAbPDc Platten, J. [Jordan Platten]. (2020, January 5). How to start a social media marketing agency (SMMA 2022) – Digital marketing tutorial for beginners [Video]. YouTube. https://www.youtube.com/watch?v=754pSl_wm1E
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
Need this assignment or any other paper?
Click here and claim 25% off
Discount code SAVE25